Plans & Ideas: I knew wanting to start my own website for my masters was not going to be easy. One of the problems I face is that I am one of those big dreamers. I would love to work for myself in five years time and be able to do things my way. But one of the things that gets me in my regularly is that I can become lazy and forget about things. Anyway, I have gotten off my arse this week to seriously research my masters idea for my website.
It’s still vox-pop.co.uk but I have taken off most of the content of the site so I can relaunch and start from scratch. When I was doing those updates last year, I was painting by numbers. I was just doing it day by day, not sure how vox-pop would be like and seeing what would happen. I was so lucky many people were nice to me when I emailed them for help.
It’s still going to be a careers website, but basically it is going to feature interviews from people who work in the PR & media industries on how to break into the industry in London. I am also going to feature a section on media entrepreneurs, of which I have the content due to lovely people who talked to me. One blog that is just an amazing read from a financial perspective and an ideological one is Get Rich Slowly. I caught a post by JD about confidence and self-improvement. Read it – it is excellent and has given me food for thought.
Cold Calling: This week, I called many schools in Walthamstow, looking for help to distribute my questionnaires to media students. I have literally had to change my way of looking at cold calling.
I was always terrified of calling people up and asking for things. I have always seen it as sales. So, as part of another uni project I am doing, I put myself down to be a co-advertising manager for this magazine we are making for our course. I know what you are thinking. Why would a girl who is terrified of sales sign up for sales? I know. It’s sounds silly and maybe it is. But I need to learn how to sell myself on the phone if I want to make vox-pop.co.uk are success and I do, so I better learn now and quick.
And it is helping. I still get nervous doing cold calls but even today, when I was calling the schools to ask for people’s names, I know it is a means to an end. I really want this website to work and I know in order for it to work (to an extent), I need to make sure I call people so that they can see my passion for it.
So, in total, I have called 6 schools this week. I should really be calling and emailing more but I want to create close relationships with the career advisors there so I think I will start small and hopefully, I will get my questionnaires distributed by the beginning of March.
More plans: I spoke to the web host about PHP, MySQL etc so again, hopefully this relaunch will happen before the end of February 2009. The next steps now while I wait for the career advisors to get back to me (as well as chasing them) include:
- Trying to get in touch with PRs for interviews
- Contacting professional organisations like Skillset to ask if they will link me on their homepage
- Creating a good SEO strategy so I can build traffic to the website and get subscribers.
Stay tuned. I will be writing more about this project on the blog and as always, comments and criticisms are welcome.